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This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series. In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online. Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo

Television broadcasting --- Interactive television --- Social media --- Mass media --- User-generated media --- Communication --- User-generated content --- Television --- TV industry transition.

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Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A headlong guide including example driving situations, clear instructions for important tasks, and details for enhancing your social media management experience.This book is a perfect fit if you are an inbound marketing beginner who feels and believes that handling multiple marketing channels to generate leads is a cumbersome activity. The best part is, you don't need to have coding skills to customize your Hubspot portal when you've got this book. Basic knowledge of computers is es

Internet marketing. --- Social media --- User-generated media --- Communication --- User-generated content --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Marketing. --- Internet marketing --- E-books

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Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?

User-generated content. --- Web 2.0. --- Wikis (Computer science). --- World Wide Web. --- Web 2.0 --- User-generated content --- Wikis (Computer science) --- Social media --- World Wide Web --- Electrical & Computer Engineering --- Engineering & Applied Sciences --- Telecommunications --- Social aspects --- Social media. --- Social aspects. --- User-generated media --- WikiForums --- WikiWikiWebs --- User-created content --- Communication --- Forums (Discussion and debate) --- Web sites --- Electronic information resources --- Web --- Wikis (Informatique) --- Aspect social

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Social marketing. --- Social media - Marketing. --- Social media. --- Social media --- Social marketing --- Marketing & Sales --- Commerce --- Business & Economics --- Marketing --- Marketing. --- Cause related marketing --- Marketing, Social --- Social cause marketing --- User-generated media --- Communication --- User-generated content --- E-books --- Internetmarketing. --- Sociale media.

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Attracting media attention is surprisingly easy -- you just don't want it to be the wrong kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. Not a problem if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media.

Social media --- Media literacy --- Mass media literacy --- Information literacy --- User-generated media --- Communication --- User-generated content --- E-books --- Mass media --- Mass communication --- Media, Mass --- Media, The --- Social media. --- Mass media.